设计一个企业的视觉形象总是非常具有挑战性的，有这么多的精妙之处。特别是对于一个餐厅的品牌，这是位于葡萄牙的Cruel餐馆。
Taking into account the restaurant’s concept, the brand starts with an impacting typographic logo with considerable visual weight. The harsh cuts on the typography mirror the menu’s concept, while still reflecting its sophisticated clients. The color palette and materials were chosen with the intent of extending the experience; one that must be felt with all four senses.
Life can be Cruel. Eat and forget it.
