Mucho is a startup web and mobile platform that allows you to do your usual weekly shopping based on healthy recipes – matched to suit you, your budget, how many people you need to feed and what sort of food you like. Ingredients are sourced from your local supermarkets and delivered straight to your door, underpinned by an algorithm that is intelligent and gets to know you. In the same way Spotify knows you don’t like Pavarotti, Mucho knows you don’t like Pavlova. It’s a smart app that has the familiarity of a local market trader combined with clever technology. Mucho’s flexibility and personality is expressed in a series of ways. Playful, dynamic logos, a vibrant colour palette and pun-laden tone of voice elevates it from a piece of software to someone that you can rely on to help you cook easy and healthy meals.